Taylor-Made Stuns Golf World with All-White Driver

"This is the most incredible driver on the market today!" says a golf critic who is paid to say such things.

"I hit the ball with this new club and was astounded by the distance and accuracy.  This is wonderful!" says another golf critic, who is not paid as much as the first guy.

"I wonder why we didn't think of this.  You can bet our R&D boys are working overtime to match this technology trying to  figure out how to paint our drivers pure white," says a Callaway spokesman.

     In a bold move, Taylor-made has released all-white drivers for 2011.  Both the R11 and the Burner Superfast are now pure matte white, with a black face so that golfers can improve their alignment.  Taylor-made has long held claim that they are the number one drivers in golf.  The company, which was the first to market metal drivers, and in recent years enlarged their market share with clubs that are adjustable, are staking their reputation on a new series of clubs that are white.

     "Our research has shown that our new white drivers out-perform all the newest offerings from the other major golf equipment manufacturers," says a Taylor-made spokesman, "which are, unfortunately for them, black.  Our white drivers consistently hit the ball 20 to 30 yards further and have less dispersion that your typical black driver, which translates into more fairways hit.  Let's face it, white is the new black."

      "There has been a lot of talk in recent years of high launch (HL) and low spin (LS) to optimize the distance of the drive, " says Van Blanc, a scientist at the Taylor-made equipment lab.  "We have devoted a lot of time and effort into moving the centre of gravity (CG) on our clubs so that golfers can have an HL, and we are always focused on the moment of inertia (MOI) so that the spin rate is relatively low, and the coefficient of restitution (COR) although none of us know what that means.  The point is that the club strikes the ball at higher speeds (MPH)."

     "In the case of our new R11 driver, one can adjust the loft using the Flight Control Tehnology (FCT), adjust the face angle with our new Adjsutable Sole late (ASP) and adjust the CG location with Movable Weight Technology (MWT).  All these innovations help in making the new R11 the longest and straightest club on the market today, but, let's face it, the club would not be nearly as effective had it not been painted white (W).  It is our belief, after thousands of hours of research, that W is the single greatest factor in hitting the ball long and straight."

     The new driver, which goes on sale in February of this year, has already created great demand and record-breaking bookings.